In a recent article by Forbes, “Entrepreneurship Is The New Women’s Movement,” it discusses the trend of women leaving corporate America, but not just to be a stay-at- home mom, but to be a work-at-home mom. Wow. According to the article, women have been starting their own businesses at a higher rate than men for the last 20 years. Who knew?
The origin of The Glass Ceiling Breakthrough online magazine was actually designed keeping success for women in mind. Although breaking through the glass ceiling traditionally means getting to a top level in large companies, can’t it also mean that you become CEO of your own business?
So yes, the glass ceiling is changing!
Also according to Forbes, it states that the reason women are leaving the corporate world is because of a conflict of values and office politics. It is no secret that job satisfaction and work environment satisfaction is at an all time low. No wonder women are picking up and starting over instead of fighting their way up the corporate ladder where long work hours, lack of flexibility and low levels of personal fulfillment are the norm.
Am I saying that you should pick up and leave your job to start your own company? Not at all. Is it an option? Yes.
Women-owned businesses tend to be small…much like my business and the expert contributors of “The Glass Ceiling Breakthrough Online Magazine.” We are what has been called “solopreneurs.” We are the CEO’s, the marketing department, the CFO’s, and the consultants all in one. Yes, we hire virtual assistants, bookkeepers, CPA’s, attorneys and business coaches to help us; but ultimately, the rest of the business strategy and implementation is ours – our risk, our investment, our time.
It’s not for everybody. But, if there is even a thought in your head that this is of interest to you, here are three words for you to contemplate:
Clarity: You need to be clear on who you are and what you have to offer. That is why I am so passionate about my personal branding coaching. When starting your own business, you are your brand. Be clear on what that is and what you are trying to accomplish personally and professionally.
Relevance: Is what you have to offer marketable? Do people actually want or need it? Or do you think they should have it? My image consulting was a hard sell. Yes, people would like to have it, but do they really need it? Only sometimes – when they were transitioning to a new phase of their lives. But personal branding is much more marketable because it is specific to those who are highly motivated to be successful – and everyone needs a mentor or a coach in that regard.
Profit: I talk to a lot of other small business owners, and let me tell you, they just don’t get it. Making money is business. Business is making money. Period. If you don’t think you need to make a lot of money, think again. I’m not saying that you shouldn’t have passion – you need it to succeed – but don’t get stuck in business as a hobby. You will struggle financially until you have to go back to corporate. Do you have to invest in yourself to make a business profitable? Yes. You need support and guidance above all.
Take a deep breath and think about which glass ceiling you want to break. Then, make it happen!